--- title: Three Easy Ways Restaurants Can Improve Customer Acquisition and Boost Retention description: Customer acquisition and retention are always top of mind with restaurant owners. Byte Technology explores three easy ways to boost both of these performance metrics. image: https://info.bytetechnology.co/hubfs/Byte%20Blog%201_Customer%20Acquisition%20and%20Retention%20for%20Restaurants-2.png --- [![byte-logo-1](https://info.bytetechnology.co/hs-fs/hubfs/byte-logo-1.png?width=100&height=54&name=byte-logo-1.png "byte-logo-1")](http://www.bytetechnology.co) - Industries - [Education](https://bytetechnology.co/industries/education/) - [Healthcare](https://bytetechnology.co/industries/healthcare/) - [Hotel & Others](https://bytetechnology.co/industries/hotel/) - [Retail Partners](https://bytetechnology.co/food-partners/) - [Workplace](https://bytetechnology.co/industries/workplace/) - [How It Works](https://bytetechnology.co/#how-it-works) - [Blog](https://info.bytetechnology.co/blog) - [About Us](https://bytetechnology.co/about-us) - [Sign In](http://pantryretail.com/dashboard) - [Contact Us](https://bytetechnology.co/contact-us) # Byte Technology Blog ## [Three Easy Ways Restaurants Can Improve Customer Acquisition and Boost Retention](https://info.bytetechnology.co/blog/customer-acquisition-and-retention-for-restaurants) \[fa icon="calendar"\] Aug 23, 2019 4:58:33 PM / by [Megan Mokri](https://info.bytetechnology.co/blog/author/megan-mokri) ![Megan Mokri](https://info.bytetechnology.co/hs-fs/hubfs/Headshots%20-%20Megan%20Mokri%20square.jpg?width=35&name=Headshots%20-%20Megan%20Mokri%20square.jpg) - [Tweet](https://twitter.com/share) **The Restaurant Business is Tough. Here are a Few Tips to Simplify Things** From staffing to rent to suppliers, there’s a lot that restaurant owners have to worry about. But one challenge stands above the others: customer acquisition and retention. [Harvard Business Review](https://hbr.org/2014/10/the-value-of-keeping-the-right-customers) reported that, depending on the industry, acquiring a new customer can cost 5 to 25 times more than retaining an existing one. And increasing customer retention rates by just 5% can increase profits anywhere from 5 to 95%, according to [Forbes](https://www.forbes.com/sites/jiawertz/2018/09/12/dont-spend-5-times-more-attracting-new-customers-nurture-the-existing-ones/#462405255a8e). Traditional customer acquisition and retention strategies rely on marketing and loyalty programs. Many brands have put extensive resources into social media marketing, only to see [diminishing returns and rising costs](https://blog.hubspot.com/news-trends/customer-acquisition-study). Research shows that [restaurants regularly overestimate](https://blog.accessdevelopment.com/2018-customer-loyalty-statistics#restaurant) the customer interest and overall effectiveness of loyalty programs.   ![](https://info.bytetechnology.co/hubfs/Byte%20Blog%201_Customer%20Acquisition%20and%20Retention%20for%20Restaurants-2.png) Photo by [Brett Jordan](https://unsplash.com/@brettjordan?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText) on [Unsplash](https://unsplash.com/collections/4632419/delivery?utm_source=unsplash&utm_medium=referral&utm_content=creditCopyText)   #### Restaurants need a new strategy for reaching today’s consumers. The on-demand economy is the next step in the evolution of retail and restaurants. To effectively acquire and retain new customers, restaurants need to embrace it. Modern customers value convenience as much as food quality, especially during the workweek. [Fifty-five percent of millennials report that convenience is a top consideration when buying food](https://www.washingtonpost.com/lifestyle/wellness/9-ways-millennials-are-changing-the-way-we-eat/2018/02/20/6bb2fe60-11eb-11e8-8ea1-c1d91fcec3fe_story.html?noredirect=on). It’s no surprise that they are driving the popularity of online ordering and delivery. If you own a restaurant, you’ve probably partnered with an online delivery company--and seen how quickly [they eat your profits](https://www.modernrestaurantmanagement.com/are-online-ordering-services-killing-your-restaurant/). How can restaurants be part of the on-demand revolution without relying on expensive third party delivery platforms?   #### Integrating into a customer’s workday, when convenience is most necessary, is key. Here are some methods of increasing convenience, reaching office workers, and getting them to love your brand: - **Go for Grab-and-Go:** [Many limited-service restaurants](https://www.qsrmagazine.com/menu-innovations/how-far-can-grab-and-go-trend-go) have seen success converting more store space into grab-and-go areas, so busy customers merely need to go to the store and back. This can save them at least 20 minutes of ordering, waiting, and eating time. - **Improve Take-Out:** By picking up their own takeout orders, customers get the convenience of online ordering, and restaurants don’t have to pay delivery fees. Invest in improving your online ordering software, [standardize operations for pick-up orders](https://www.nrn.com/fast-casual/restaurants-sidestep-delivery-fees-enhanced-carryout-programs?mc_cid=c390e4c065&mc_eid=039f512241), and make sure customers can pay online so they get in and out more quickly. ![](https://info.bytetechnology.co/hubfs/Byte%20Blog%201_Customer%20Acquisition%20and%20Retention%20for%20Restaurants-1.png) Source: Shutterstock - **Get Inside:** Leveraging tools like Byte Technology’s unattended stores allows you to bring your brand *inside* the office, giving you ultimate proximity to busy workers who need to eat. Because customers can pay with credit cards and get their meals instantly, convenience is paramount. Acquisition is easy because your brand--and no other--is visible all day. Restaurants can stock Byte stores with fresh breakfast and lunch fare, drinks, and snacks so customers return multiple times a day, making retention a matter of continuing to keep tasty food in stock. Plus, Byte refrigerators cost a small fraction of opening a store.   ![_F6A4934](https://info.bytetechnology.co/hubfs/_F6A4934.jpg)   By making your brand more convenient, it will be easier for you to acquire and retain customers. However you choose to increase your restaurant’s convenience, make it more appealing to office workers. With all the demands of the modern workplace, busy employees need convenient access to fresh food. Topics: [Trends](https://info.bytetechnology.co/blog/topic/trends), [Food Retail](https://info.bytetechnology.co/blog/topic/food-retail), [Best Practices](https://info.bytetechnology.co/blog/topic/best-practices) ![Megan Mokri](https://info.bytetechnology.co/hs-fs/hubfs/Headshots%20-%20Megan%20Mokri%20square.jpg?width=100&height=100&name=Headshots%20-%20Megan%20Mokri%20square.jpg) #### Written by [Megan Mokri](https://info.bytetechnology.co/blog/author/megan-mokri) Founder and CEO at Byte Technology. My mission is to make the most convenient choice a healthy choice. Byte Technology's platform allows fresh meals to be available 24/7 where people live, work, and play. [\[fa icon="linkedin-square"\]](https://www.linkedin.com/in/mmokri/) [\[fa icon="twitter-square"\]](https://www.twitter.com/megleg1313) - Recent - Popular - Categories ### Lists by Topic - [Best Practices (9)](https://info.bytetechnology.co/blog/topic/best-practices) - [Food Retail (5)](https://info.bytetechnology.co/blog/topic/food-retail) - [Getting Started (5)](https://info.bytetechnology.co/blog/topic/getting-started) - [Trends (4)](https://info.bytetechnology.co/blog/topic/trends) - [Case Studies (3)](https://info.bytetechnology.co/blog/topic/case-studies) - [Food at Work (2)](https://info.bytetechnology.co/blog/topic/food-at-work) - [Omnichannel (1)](https://info.bytetechnology.co/blog/topic/omnichannel) #### About Us Byte uses smart refrigerators to offer the most efficient, affordable and high quality fresh food solution. This means fantastic, fresh food available 24/7. It's as easy as swipe, grab, go! #### Contact Us \[fa icon="phone"\]  415-578-0552 \[fa icon="envelope"\]  [hello@bytefoods.co](mailto:hello@bytefoods.co) \[fa icon="home"\]  1465 N McDowell Blvd, Petaluma California 94954 [\[fa icon="facebook-square"\]](http://www.facebook.com/bytefoods)  [\[fa icon="twitter-square"\]](http://www.twitter.com/bytefoods)  ![](https://bytetechnology.co/wp-content/themes/bytetechnology/build/images/byte-logo.png) - [Contact Us](https://bytetechnology.co/contact) [a](https://www.facebook.com/PantryRetail) [a](https://twitter.com/pantryretail) [a](https://www.linkedin.com/company/pantry-retail-inc) ### Popular Pages - [About Us](https://bytetechnology.co/about-us) - [Jobs](https://www.linkedin.com/jobs/search/?f_C=18984935&locationId=OTHERS.worldwide) - [Privacy Policy](https://bytetechnology.co/privacy-policy/) - [How It Works](http://bytetechnology.co/#how-it-works) - [Sign In](http://pantryretail.com/dashboard) ### Sign Up for Byte news Sign Up ## Sign Up for Byte news Copyrights © 2019 All Rights Reserved by Byte, Inc. [Site by Yan Designs](http://yandesigns.com) \[fa icon="chevron-up"\]